The Ask: What women need to learn to perfect their pitch

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Women entrepreneurs typically start businesses with about a third less capital than men, content to bootstrap while dialing down bank loans and other funding. They hire fewer staff than men, try to do everything themselves and, as a result, often end up with smaller companies and less revenue.

Bottom line: You can’t build a business without asking for what you need.

So what’s the story with women? Lack of confidence? Fear of rejection? Confusion about what to ask for? Inability to delegate?

The 6/12 show boldly takes on why women so often duck the direct approach while offering the tools and techniques they can develop to prepare and practice the pitch.

Tune in to meet an internationally successful fundraiser/asker and an award-winning young entrepreneur poised for next-stage growth:

Laura Fredricks, author of four go-to guides for fundraising and business success, is an attorney-turned-philanthropic advisor who has achieved high-profile, multimillion-dollar asks and pioneered practical strategies for getting what you ask for and deserve.

Madison Maxey, winner of a Thiel Fellowship, works on the cutting edge of fashion and technology. She is the founder of CRATED, a design consultancy for wearable materials and research, and was named “Female Founder to Watch” by Women 2.0.