Just say OWM: Older Women Markets are underserved, overlooked and brimming with opportunity for entrepreneurs

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The Olsen Twins, who know a thing or two about marketing and money, launched a fashion line for older women, debuting the designs at their first standalone boutique in L.A. The intended customer, said Ashley, is in her 40s or 50s, but “it really could be any age.” Mary-Kate noted that their clothing is made in the US.

Take the hint: Four out of 10 of the nation’s top 3 million wealth holders are now women, says the IRS. More than a third (35%) of those women are age 50 to 65. Yet marketers are scarcely paying attention to the most affluent, most educated and most loyal customers in history.

On the next show, meet Nancy Beltrandi, makeup artist and hairstylist to celebrities who’s now developed BeautyBe, a line of makeup for women over 40, and Freda Thomas, founder of Freda L. Thomas Consulting, a State Certified Business Advisor with two decades of hands-on expertise in helping entrepreneurs build the business of their dreams.